Treudd Souvenir Shop was a vernissage held at Way Gallery. It came from the idea that we as creatives sometimes have to realize that an object can be quite meaningless without a loving memory or lore tied to it.

So when Treudd Collective wanted to release a new merch line, we decided to do it in a new way. By showcasing the merch in a life size souvenir shop in an art gallery.

Art direction and graphic design by me.