Young people are socializing online more than ever, while alcohol consumption declines in favor of non-alcoholic options.

Our concept reinvents Suntory’s Roku gin creating a refined, alcohol-free alternative. Designed for gamers craving something elevated and for those who love the social vibe of a night out, without the alcohol. Our new non-alcoholic energy drink for Roku seamlessly extends the brand's identity by embracing the significance of the number six and the six japanese botanicals that define it's gin. Rooted in Roku's heritage, this theme is woven into both the identity and packaging. The new design introduces six distinct flavors, each represented by custom hexagonal icons that reinforce the brand's signature geometric motif.

This was a collaborative project between me, Alexander Front and Johanna Norrby. Winner of the yellow pencil at the D&AD Awards in London.